The All Blacks launched their new campaign over the weekend. The Diversity is Strength advertisement was released in Japan just in time for Tokyo Pride Week. The powerful commercial depicts both the Men’s and Women’s rugby teams wearing a new team jersey that when stretched reveals the colours of the rainbow — a symbol of Gay Pride. The campaign highlights New Zealand Rugby’s commitment to having more inclusive LGBT+ policies. Sadly, the teams will not actually play in the jersey’s shown nor will any replicas be made. But it’s the thought that counts.