BEATS YOU CAN EAT

In honour of NZ Music Month, Whittaker’s have joined forces with up-and-coming Kiwi musician/songwriter Jasmine Balmer, also known as BEING, to create New Zealand’s first edible record made of Whittaker’s chocolate. As New Zealand’s Most Trusted Brand, Whittaker’s is pleased to be part of celebrating home-grown talent with a chocolate record that tastes as sweet as it sounds.

BEING’s Jasmine Balmer, who contributed her new single Fold Into The Sea, says she was hooked by the innovative concept and is honoured to partner with Whittaker’s as a much-loved local brand.

Whittaker’s Marketing Manager, Jasmine Currie, says the process to create a chocolate record that successfully plays good quality music took months to perfect. “We used melted Dark Ghana Chocolate which we then poured into a record-shaped mould. The key was to get the tempering and moulding of the melted chocolate just right, which we achieved after a lot of trial and error”.

Established in New Zealand over 120 years ago, Whittaker’s remains a family-owned New Zealand company, as well as one of the largest employers in the Wellington region.