Putting its rubbish where your mouth is, NZ burger chain Better Burger is challenging its customers to take a stand this Earth Day (Sunday, April 22nd) and eat everything on their plate, including the packaging.
New Zealand owned and operated the company is observing the international day to shine a spotlight on the world’s waste problem and challenge customers and other companies to do better by the planet.
For one day only, the company’s Mt Eden restaurant will be wrapping its burgers in edible packaging and inviting people to take up the challenge to eat their rubbish.
General Manager Rod Ballenden says he is looking forward to bringing to light the impact of waste in our country.
“When we started Better Burger, it felt like all I could see was fast food rubbish dumped on the side of the road. I decided then and there that we weren’t going to contribute to the waste problem – we could do better.”
“This isn’t just an Earth Day gimmick or a far-off corporate goal. I’d say we are the only fast food chain in all of Australasia with fully plant-based, compostable packaging, so none of our front of house waste is sitting in landfill for any great length of time.” Said, Rod
It’s a global hot topic with other fast food chains vowing to go recyclable by 2025. Better Burger has always been one step ahead of the curve with 100 percent compostable packaging that breaks down in just weeks.
The burger chain is laying the Earth-Day challenge on its loyal following to eat their way to a better planet and is hoping to see a healthy turn out at the Mount Eden restaurant on April 22nd.
Earth Day burgers will be available for purchase at Better Burger Mt Eden from 11 am – 1 pm on Sunday 22nd April. Every Earth Day burger sold will be served with free fries.