Ed Sheeran launches his own ketchup (really)

Sauce fans of the world, unite. Ed Sheeran is launching his own ketchup.

To celebrate his favourite brand’s 150th birthday, Heinz gave the redheaded superstar his own red-bottled super sauce. The name? “Edchup.”

Yup, it’s a thing.

To long-time fans of Sheeran, this will come as no surprise. The singer has a saucy tattoo on his inner left bicep. As in, it’s a tomato ketchup label.

To each their own.