Starting the day with a balanced breakfast is often a forgotten ritual for busy kiwis battling the morning madness. Set to convert New Zealanders into better breakfast believers is belVita with its new Breakfast Soft Bakes. Complete with the goodness of whole grains and cereals, the delicious fresh breakfast biscuits are soft with an irresistible chew.

Ideal for work, home or on-the-go, the energising breakfast alternative is pre-portioned to provide a balanced start to the day when enjoyed with a piece of fruit and a serving of dairy.

Launching two tempting flavours, Cranberry and Sultana and Golden Grain, the fresh baked aroma of belVita Breakfast Soft Bakes is bound to cause a stir, even after breakfast. belVita Breakfast Soft Bakes is the latest addition to the growing breakfast range which already includes belVita Breakfast Biscuits and Breakfast Yoghurt Crunch.