With the first Investec Super Rugby match at Orangetheory Stadium in Christchurch kicking off this Friday, Crusaders fans keen to wear the teams recently revealed Tohu (symbol) on their jerseys will get the opportunity thanks to Monteith’s Brewing Co. Today the beer and cider brand announced that to kick off the season it will be running a promotion to allow supporters to update their merchandise with the new logo
Dubbed the ‘Monteith’s Merch Stand’, the promotion will allow fans to bring their Crusaders merchandise (new or old) to a number of Monteith’s Merch Stand events to have the new Tohu added to their Crusaders jersey, free of charge. A couple of events will be run to kick off the season; one at Monza Bar at the Christchurch Casino on Thursday 20th February and one at the Crusaders home game against the Highlanders in Christchurch on Friday 21st February.
DB Breweries Marketing Director, Sean O’Donnell, said that Monteith’s is an ongoing supporter of the Super Rugby team: “Monteith’s has been a fan of the Crusaders for 25 years, so when the decision was made to evolve their brand identity, we naturally wanted to stand with them.”
When purchasing a 2020 Adult Crusaders playing jersey via the online Crusaders shop, fans will also have the opportunity to have the Tohu added, courtesy of Monteith’s.
Merchandise will be updated at Monteith’s Merch Stand events on a first-come, first-served basis. If any fans miss out, or can’t make it on the day they can contact firstname.lastname@example.org with a name, address and date of birth and Monteith’s will send an iron-on Tohu that can be applied at home.