New Zealanders have some of the highest average cholesterol levels in the world, and it’s estimated 90 percent of kiwi adults could benefit by lowering their blood cholesterol. High blood cholesterol can cause cardiovascular disease, the leading cause of death in NZ including heart stroke and blood vessel disease. Every 90 minutes a New Zealander dies from heart disease – many of these deaths are premature and preventable.

Harraways – the brand trusted by kiwis for 150 years has developed a natural, ‘double-action’ solution to help lower blood cholesterol and help kiwi heart health. Harraways Oat-activ is a new fortified; single serve oats mix – a New Zealand first for hot breakfast cereal. It delivers a ‘double-action’ in reducing blood cholesterol levels with natural plant sterols, and beta-glucan (a soluble fibre, naturally occurring in oats). Both plant sterols and beta glucan are scientifically proven to reduce cholesterol adsorption based on daily intakes. The Harraways Oat-activ range comes in two flavours – Original and Cranberry.

During a recent non-clinical trial of Oat-activ, 4 out of 6 participants lowered their total cholesterol by an average of 7.75 percent and their LDL (bad) cholesterol by an average of 11.8 percent over an eight week period. For best results, Harraways recommends that two Oat-activ sachets are consumed per day. Perfect for breakfast and during the day as a snack or smoothie.