A breaking PETA video exposé of the mohair industry in South Africa – the source of more than 50 percent of the world’s mohair – has prompted several top international retailers, including Arcadia Group, Inditex, and H&M Group, to ban mohair.

PETA Asia’s investigation, which is the first of its kind, involved 12 farms which were visited in January and February of this year. The expose showed workers horrifically abusing goats, all for just a mohair jumper.  PETA US is asking law-enforcement agencies to investigate and file charges, for what the group believes are violations of South Africa’s Animals Protection Act, 1962.

In an unprecedented move, large retail brands have come on board with a pledge to ban mohair products. Arcadia Group will no longer purchase mohair for any of its eight brands, which include retail giant Topshop. Gap Inc. has also vowed to no longer source mohair products for Old Navy and its other brands. H&M Group and Inditex’s seven apparel brands, which include Zara, have all promised to be mohair-free by 2020.