New Zealand is about to get a taste of Sex and the City… well kind of. News has it that star of the show and New York icon Sarah Jessica Parker has partnered with NZ winery, Invivo to create a range of wines. The collab will see a Sauvignon Blanc and Rose launched during the coming New Zealand Winter. SJP considers herself to be a true wine lover and enjoyed the collaboration process with Invivo. “ I intend to be very hands-on throughout the process, as I am with all my endeavours, and could not be partnering with a better brand than Invivo.”
“I’m so looking forward to travelling to New Zealand to see where the grapes grow, and the wine is made. The boys even brought me a pair of “gumboots” which they assure me are the height of Kiwi vineyard fashion. Regardless, happy to have and perhaps even wear them,” added Parker
This new collaboration with SJP is not a celebrity endorsement; the actress will be involved in every aspect of the new wine, from the naming and label design to the winemaking itself and choosing the final blend.
“We want this wine to be 100 percent, Sarah Jessica Parker. So other than selecting the base wines for a Sauvignon Blanc and Rosé, I’ll be taking a back seat and letting her create the blends. It comes down to SJP’s palate and preferences. We want to create wines that she truly loves and wants to drink and share with friends,” explained Invivo winemaker Rob Cameron.
Collaborations are already familiar territory for Invivo – they’re also the guys behind UK talk show host Graham Norton’s hugely successful wine and recently released gin labels.