White Shirt Campaign

World Ovarian Cancer Day is being commemorated once again by Australian fashion retailer Witchery in collaboration with the Ovarian Cancer Research Foundation (OCRF).

This year marks the eleventh annual White Shirt Campaign for the partners which is being supported by an impressive line-up of influential women including Anna Heinrich, Jessica Mcnamee and Julie Bishop.

100 percent of the profits made from the sale of these white shirts will be donated to the OCRF which will fund much-needed research to help combat the disease.

“One Kiwi woman dies every 48 hours from ovarian cancer. With no early detection test available, ovarian cancer has a significantly lower survival rate than breast and cervical cancer,” shared the OCRF CEO, Lucinda Nolan. “Over 50% of the community incorrectly believes that a pap smear diagnoses ovarian cancer. Developing an early detection test will allow for early diagnosis, early treatment, and can ultimately help save lives.”

Witchery has already raised over $12.1 million dollars in previous campaign years but insists that there is more to be done.

Show your support for the cause by checking out the eight shirt collection at www.witchery.co.nz and in store!