Cadenshae was founded by Adam and Nikki Clarke, a couple with four children and a passion for keeping active. Nikki Clarke was working as a personal trainer, and after the birth of her first child, she found working out while nursing difficult. Existing activewear was unsupportive and impractical for breastfeeding mothers. She set out to solve the problem. “I knew I needed to create a range that would help other mums,” said Clarke.
The goal of Cadenshae is to inspire mothers around the world to be the best version of themselves. The clothing allows wearers to look good, feel good, and get endorphins flowing. “The clothing is serving a purpose and solving a problem,” said Clarke. “It ultimately helps to make life as a mum that little bit easier.”
Clarke designs all the products herself: nursing sports bras, tops, nursing hoodies, and maternity leggings. The garments look just like a customer’s pre-baby activewear wardrobe, but with added features that allow for easy nursing.
The range is then produced in China by factories the team has a close relationship with. The brand plans to expand to the UK, following its success in Australia and New Zealand. Lingerie, baby, and sportswear stores all stock the products. “We are really lucky to have such a niche product that can be offered in such a diverse range of retailers.”
