Created for basketball, adopted by the pioneers of streetwear, championed again and again by each generation, the Superstar is the original icon that made a journey from sports to culture.
Having launched “The Original” campaign earlier this year, Adidas Originals has returned to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar.
Drawing on the iconic silhouette’s legacy of transcending cultural spaces, “Superstar, The Original” campaign adopts a living stage as its backdrop.
Offering a striking ode to both the original Superstar colourway and its stripped-back iconicity, the scene is captured in dramatic high contrast black and white as a cast of heroes show off the magnetism of being an Original Icon.
Directed by visionary photographer and filmmaker Thibaut Grevet, whose dreamlike aesthetic has revolutionised fashion and music imagery, the campaign brings together an unprecedented roster of cultural trailblazers who exemplify what it means to be an Original Icon.
Legendary actor Samuel L. Jackson narrates the film, lending his distinctive voice to a narrative that spans generations of cultural innovation.
The campaign stars a multi-generational cast of original voices: hip-hop pioneer Missy Elliott, skateboarding legend Mark Gonzales, NBA sensation Anthony Edwards, Memphis rap innovator GloRilla, genre-defying artist Teezo Touchdown, global music icon JENNIE, and boundary-pushing actress Gabbriette.
“The Superstar has always been more than just a sneaker; it’s a symbol of originality and a spark for cultural change,” said Annie Barrett, Vice President of Marketing at adidas Originals.
“From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back; it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”
The campaign unfolds in two chapters. “Pyramids,” a powerful teaser, sees Samuel L. Jackson reflect on enduring monuments to human achievement that withstand the test of time, drawing a parallel between these ancient structures and the lasting cultural impact of the Superstar.
The second chapter, “Clocks,” is a heroic film that brings together the complete cast of seven cultural icons in a singular, powerful statement.
At the heart of it all stands the Superstar II, returning in two classic colourways alongside the iconic Firebird Tracksuit. The Superstar II, with its enhanced padding in the tongue and collar, defined an influential era of creative expression in the late 90s, becoming the footwear of choice for artists, musicians, and skaters who pushed cultural boundaries.
Complementing this silhouette, the Firebird Tracksuit has remained in the cultural spotlight since 1967, continuously embraced by style pioneers and musical innovators worldwide.
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