Bellroy released new limited-edition products for its Cinch collection in celebration of the Year of the Horse, with colours, silhouettes, and hidden messages that represent calm and relaxation.
The custom designs capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style.
Bellroy’s Year of the Horse Collection
- Cinch Backpack – Year of the Horse Edition
- Cinch Mini Messenger – Year of the Horse Edition
- Cinch Pocket – Year of the Horse Edition
- Cinch Pouch – Year of the Horse Edition
Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack – Year of the Horse Edition or Mini Messenger – Year of the Horse Edition.
The horse charm, moulded from clay and 3D-printed, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot.
Bellroy Designer Rowan Dinning said that for Year of the Horse, they didn’t want to signal a hustle culture, like the cliché, prancing pony.
“We focused more on being in connection with family and that sense of community when putting together the capsule.”
This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose.
“The idea was inspired by the phonetic similarity between ‘Cinch’ and the Chinese word ‘松弛’ (sōngchí), which means relaxed, chilled or loosened,” added Bellroy BD Project Manager Fiona Fang.
“The design language of the Cinch family, playful structure, soft and lightweight materials, further reinforces this ‘chilled’ feeling,”
In addition to the collection available online, Bellroy has collaborated with Chinese paper artist Chen Fenwan to create a Year of the Horse Collection made exclusively for Apple, comprising the Laptop Caddy, Travel Organiser and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.
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