Nothing beats a cup of freshly brewed coffee to jump-start the morning, and what better way to pay tribute to the delicious beverage than a day of celebration? That’s right, today is international coffee day.
Coffee has been around since the 9th century, yet in today’s society has never been more popular. With an estimated 3 billion cups consumed every day, it is only appropriate to dedicate an entire day of festivities to one of the world’s most loved beverages.
There are many ways to join in, like hosting or attending an event, joining the coffee conversation online or entering competitions.
Primarily, nations come together to praise coffee and to recognise the millions of people behind the scenes that create and serve the drink we all enjoy. From farmers to roasters, baristas and coffee shop owners, a flat white from the local cafe has been through a much more intricate process than many assume.
Produced in over 50 countries, coffee is the world’s second-largest trading commodity and in spite of growing demand, faces a crucial issue. The prices that coffee producers recieve are a staggering 30 percent below the average of the last ten years, ultimately threatening the livelihoods of coffee farmers and their families.
This year, the International Coffee Organisation are working on a collective mission to help coffee farmers around the world receive a substantial wage.
The organisation are encouraging people to sign the #coffeepledge, a petition created to give consumers a voice and further influence those who can effect change for coffee farmers, such as governments, development banks, the United Nations and the wider coffee industry.
To support the petition visit: https://www.change.org
