When JAC New Zealand teamed up with Testicular Cancer NZ and Colenso BBDO to give away a T9 ute in exchange for men checking their balls, blokes sat up and took notice.
The Lump Lottery campaign has had a big few weeks on the awards circuit, taking home three Silver Effies at last week’s 2026 Effie Awards Aotearoa, recognising the campaign across Charity/Not for Profit, Insights and Strategic Thinking, and Positive Change.
That’s on top of a Gold, Silver and Bronze at the 2026 London International Awards, where the campaign was recognised internationally for Health and Pharma and Public Service creative.
The numbers behind it are even more impressive. During Testicular Cancer Awareness Month, Kiwi men headed to the LumpLottery website, learned how to check themselves, and entered the draw to win a brand-new JAC T9 Ute.
13,478 completed a self-check, 898 reported finding a lump, and 274 sought medical advice. In a campaign about a cancer with a 96 percent survival rate when caught early – those are numbers that really matter.
The campaign was fronted by All Blacks legend Buck Shelford, who brought exactly the right energy to a campaign that had to walk the line between humour and genuine health awareness.
Andrew Craw, General Manager of JAC New Zealand, said the campaign delivered well beyond what the team expected.
“When Colenso BBDO and Testicular Cancer came to us with this idea, we knew it was something special,” said Craw.
“A ute is a pretty good incentive to get blokes to do something they’ve been putting off, and we’re pretty proud to have been part of a campaign that may well have saved lives. The awards are the cherry on top.”
The competition has closed, but the check-in shouldn’t stop. Testicular cancer is the most common cancer affecting young Kiwi men, with around 182 cases diagnosed every year. When caught early, the survival rate is 96 percent.
