Summer just got a whole lot brighter!
Merchant 1948 has dropped the Goodsole Beach Shorts, inspired by Mediterranean summers, impossible blue water and that feeling you get when time finally slows down.
Think bold colour, playful design and beach-ready comfort, but made for real life.
From quick-dry fabric and soft mesh lining to pockets and even a matching pouch, so your phone doesn’t disappear into the sand.
The Côte d’Azur Collection brings Euro-holiday energy without the luxury price tag, and yes, there’s a Mini & Me moment too. Matching dad-and-son shorts (sizes 2–8) that all will love and family albums will thank you for later.
Built for beach days, BBQs, ice creams and everything in between.
Available now in stores and online.
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