Nuna Launches PIPA urbn, Delivering a New Standard of Ease and Luxury for Family Travel

Nuna proudly announces the launch of PIPA urbn, a groundbreaking baseless infant car seat that raises the bar in the category and is emblematic of the brand’s dedication to providing baby gear that is safe, convenient, and beautifully designed around your life to families everywhere.

Nuna’s PIPA urbn is the only baseless infant car seat with a built-in ISOFIX system that is seamlessly integrated into the car seat, enabling it to install in seconds and weigh in at an ultralight 3.3 kg. The PIPA urbn is super-portable and features a one-handed vehicle and pushchair release for effortless transfers, making it THE most genius way of traveling around town with baby.

“We spent over two years focusing our expertise on designing an infant car seat travel system that surpasses every expectation” said Steve Gerhart, Product Development Vice President at Nuna Baby, “and with the PIPA urbn, we did that. The PIPA urbn is an all-star.”

The PIPA urbn is equipped with a three-point harness and Side Impact Protection (SIP) for ultimate baby safe keeping, and a Merino wool headrest and body insert that support growing babies. It has received glowing reviews from Child Passenger Safety Advocates who had the opportunity to privately preview Nuna’s newest innovation.

2019 MACPS Hall of Fame Inductee, Kim Herrmann of Safe Kids Worldwide (Ret) states: “Once again Nuna raises the bar in developing the urbn. The urbn is innovative yet family friendly to help families on the go.”

Child Passenger Safety Advocate and Technician, Darren Qunell of said, “For decades advocates have been told that it is not possible to add latch to an infant carrier due to weight and cost. Nuna has done it with easy-install rigid latch and less than 8 pounds!”

Child Passenger Safety Advocate, Instructor and Educator, Judy Slattery said, “Nuna’s all new infant car seat, urbn, is just another example of their ‘out of the box’ design. Genius, innovative and a true industry game changer!”

The PIPA urbn offers a lengthy line-up of premium attributes, including a luxe leatherette carry handle for more secure gripping and features Nuna’s signature Dream drape™ which seamlessly pulls out from the car seat’s canopy to provide baby with ultimate privacy for those quiet moments. The full-coverage UPF 50+ canopy also features a flip-out eyeshade and XL peek-a-boo window.

PIPA urbn offers extensive innovative safety features including Aeroflex™ foam, a lightweight, resilient material that minimises force transferred to baby by absorbing and diffusing energy, as well as an auto-reclining foot that aids in proper installations in vehicles. The seat provides environmentally friendly fabrics that are GREENGUARD Gold Certified, which means they are scientifically proven to meet some of the world’s most rigorous third-party chemical emission standards and do not contribute to indoor air pollution or chemical exposure. From fabric to foam and beyond, all materials used on the PIPA urbn are naturally flame resistant, containing no added harmful chemicals, making them Fire-Retardant (FR) free, and safer for your child.

The PIPA urbn is currently available in Caviar. Deep and dramatic, the Caviar fashion makes a timelessly sophisticated statement wherever it goes. The depth of this luxurious shade of midnight black exudes elegance and is a fashionable fit for modern family lifestyles.