Samsung Introduces Luxury Home Screening

Searching for the ultimate screening right at home? Samsung recently unveiled their most impressive TV portfolio and soundbar range yet!

The 2021 portfolio of Neo QLED, soundbars and Lifestyle TV displays feature its most advanced, stylish, and expansive range delivering the ultimate in picture and sound quality for big-screen TVs. The new line underscores Samsung’s commitment to accessibility, sustainability, and innovation with new advancements that help redefine the role of television.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said Jens Anders, Director Consumer Electronics at Samsung New Zealand. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

The new Neo QLED also features a nearly bezel-less screen providing an immersive viewing experience in a sleek design and form factor. The 8K and 4K models also offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.


Samsung also announced its most impressive and extensive range of soundbars (Q700 and above), featuring an extended Dolby Atmos line-up and new innovations that will create true cinematic surround sound experiences at home.

SpaceFit Sound is designed to analyse the installed TV’s physical environment and output immersive sound tailored specifically to your space at home. The introduction of True Dolby Atmos & DTS:X with 11.1.4ch surround sound to the flagship Q-Series Soundbars is a first of its kind and fills your room with cinematic sound by incorporating 11 channels, one subwoofer channel and four up-firing channels.

“High-quality audio is key to a fantastic overall viewing experience, which Kiwis can expect to see in the 2021 line-up from Samsung. Our commitment to innovation is showcased with the new audio advancements that take the sound quality to an all-time high,” said Jens Anders, Director Consumer Electronics at Samsung New Zealand.

“Offering the ultimate immersive audio experience at home, the Q950A, engineered by Samsung’s Audio Lab is the perfect match for our new Neo QLED TV range providing Dolby Atmos Rear Speakers, Spacefit Sound+ and Samsung’s Q-Symphony.”

For a more customised sound experience, SpaceFit Sound+ tailors your TV and compatible soundbar settings, ensuring the sound is always optimised for the room, by constantly testing reverberations. Q-Symphony uniquely allows TV and Soundbar speakers to operate simultaneously for a better surround effect without muting TV speakers, redefining the sound experience. Working together, Q-Symphony and SpaceFit Sound+ deliver a synchronised sound experience.

“Samsung understands that sound integration and synergy between TVs and soundbars is a key factor sought after by Kiwis. Through the innovative Q-Symphony and SpaceFit Sound+, the new soundbar range takes immersive audio experiences to the next level through total sound collaboration,” said Anders.