“Smiles” and artist Brent Estabrooke have announced the launch of his art-inspired luxury stuffed animal collection at an exclusive pop-up event.
Taking place from the 12th to the 14th of July at Westfield Century City, “Smiles” is a teddy bear in pink and green with an inverted face, aiming to convey the message that “Different is Good!”
Living an inspired life begins with viewing the world from a different perspective. The “Smiles” pop-up will showcase original paintings, prints, and other “Smiles” themed items for sale, including an interactive claw machine and original stuffed animals.
This launch will showcase the White Tag open edition “Smiles” stuffed animal and a limited edition Gold Tag collection of only 200 units in a collectible box, each featuring a scannable chip to access their digital Certificate of Authenticity.
“I am incredibly thrilled to introduce the release of the “Smiles” stuffed animal, my trademark pink teddy bear with an upside down face, which has become my emblem, akin to my own Mickey Mouse,” said Estabrook.
“Its message emphasises that being different is positive and that observing the world from a perspective different from the one encouraged by society is the key to living a life filled with joy, wonder, happiness, and creativity – no matter one’s age.”
The collection has also reflected Estabrook’s dedication to spreading joy, sparking a sense of playfulness, and pursuing personal growth for everyone.
