NEW Maybelline New York Tattoo Brow 3 Day Gel Tint is about to hit shelves nationwide. The 3 Day Gel Tint is a peel-off, semi-permanent brow gel which will be stocked in selected Kmart, The Warehouse, Countdown and Pak-N-Save stores.
The packaging contains a beautiful floral motif, designed by New Zealander Katie Rose Clausen. Clausen was a part of the Maybelline Make IT Happen campaign – a project which provides mentorship and once-in-a-lifetime opportunities to young Kiwi women. Clausen is an aspiring tattoo artist, so is the perfect choice of artist for the 3 Day Gel Tint.
“For the piece featured on the amazing Maybelline Brow Tint, I wanted to create something that was representative of Maybelline’s fun and feminine aesthetic all while maintaining elements inspired by black work tattooing” says Katie Rose Clausen. “The end result was an illustration that I feel is perfectly on brand and I am so excited to see the product and packaging on the shelves.”