3 Affordable New Zealand Made Designers

I grew up in the New Zealand fashion industry and this naturally made me seek out and support our local talented designers.

I’d say easily over 95 percent of my wardrobe is made locally in New Zealand, but I do have some artisanal, handmade pieces which are not made in New Zealand. The only exception to this is prescription eyewear and shoes.

From dry-clean only, made-to-order, made-to-measure, completely custom, to machine washable – I know them all. I live and breathe the New Zealand fashion industry.

All three of these designers are my daily wardrobe staples. I favour them for perfect tailoring, great design and easy to wash at home. PLEASE NOTE: I do wash all of these pieces in a garment bag in the washing machine but please read your care directions for each piece if you buy one. Different pieces may need to be hand washed or dry cleaned to elongate their life. PLEASE READ THE CARE INSTRUCTIONS! 

Between these three designers, I compared a similar cotton long sleeve across each of their collections and they all fell between $139-260. Which is honestly a fantastic price point for being made in New Zealand.

My top 3 affordable New Zealand designers:


Up first, Jojo Ross is based in Onehunga, Auckland, and is the nicest person. She also just opened up her very first store! Sign up to her newsletter or follow her on IG to see her new pieces in the works that are being released in the next few weeks. Sneak peek below!

Wearing Jojo Ross Nimbus top. Shop here.


Rachel is a master pattern maker. If you don’t know what pattern making is, it is how each piece of fabric is cut to make up the garment like a puzzle. It is a unique art of manipulating and shaping a flat piece of fabric into a garment. And Rachel is, in my opinion, one of the best in New Zealand at it. Her brand also utilises a lot of deadstock fabrics and organic cottons.

Rachel’s website has a weekly collection of pieces you can preorder. You’ll be setting your alarms for Tuesday nights I promise. Highly recommend signing up to her newsletter. Also her underwear collection is perfection.

Wearing previous collection by Rachel Mills. Shop her current styles here.


You may know the bubbly Caitlin from New Zealand’s Project Runway where she continued to wow the country with her designs. Her latest collection is on my wishlist and I can’t wait to add the Smitten top and dress (pictured below) to my wardrobe. I have a few pieces from Caitlin and they are in frequent rotation!

Wearing previous collection by Caitlin Crisp. Shop her latest collection here