Specsavers has announced the launch of its brand-new Bluey range, inspired by the hit animated series.
The collection features four children’s frames, created in collaboration with BBC Studios and Ludo Studio, the makers of the globally celebrated animated TV hit.
“Bluey is a much-loved part of family life, and this collaboration allows us to translate that joy into eyewear that children are excited to wear,” said Sarah Hodgson, Senior Frame Buyer at Specsavers.
“By combining imaginative design with trusted eyecare, we’re helping kids feel comfortable, confident and supported in seeing the world more clearly.”
With frames available in a mix of vibrant colours, including pink, green and the iconic shade of Bluey blue, each pair features character artwork of Bluey, and some designs include her sister Bingo, too.
The glasses have been designed to feel light and comfortable on little faces, combining everyday durability with a style kiddos will genuinely enjoy wearing.
The new collection is available at Specsavers in New Zealand and Australia.
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