Livia Nunes Marques hopes that every woman feels a sense of freedom when they wear her pieces from her new collection with H&M.
The Brazilian content creator and style visionary said the collection captures her playful luxury, bold contrasts and unapologetic sense of self.
The 20-piece drop of ready-to-wear and accessories was hand-picked by Marques herself.
“I’ve always dressed for myself. For the feeling, not the moment,” she said.
Collaborating with H&M’s design team had been an inspiring experience of doing just that.
“I wanted to bring my personal style and whole self to the collection: the girl from Brazil, the creator, the woman who created her own trends,” explained Marques.
“I hope every woman feels that same freedom when they wear the pieces.”
H&M Concept Designer Malin Duboi said Marques carried a rare energy.
“She’s playful and serious at once, raw and refined,” explained Duboi.
“She knows exactly what she wants, and she brought that clarity to every decision in the collection. The result is something that truly reflects her world. Bold and soft in design, structured and flowing, all at the same time.”
The Livia Nunes H&M collection was built around creative tension. A black cut-out maxi-dress, sheer dark brown flowing halter neck dress, and lingerie-inspired pieces like a lace-trimmed slip dress, romper, bloomers and camisole top that exuded sensuality and femininity. While a sharp tuxedo shirt, tailored skirt and capris provided a serious edge. A Guipure lace maxiskirt and matching top brought softness and a sense of craftsmanship.
For accessories, an oversized zebra-print bag, black pearl-like jewellery, and a Guipure lace scarf completed each look with intention.
Key fabrics used in the collection included chiffon for lightness and movement, lace and satin for femininity, and cotton and Guipure lace reimagined with a contemporary edge.
The colour palette was deliberately restrained, featuring soft whites, beiges, greys, and black, with touches of blush. Powder blue introduced a fresh accent while zebra print delivered a graphic, high-contrast energy.
