Asics Celebrates 30 Years Of Gel-Kayano Series

Asics SportStyle has announced the launch of the Gel- Kayano Legacy Sneaker, the design of which celebrates its 30th anniversary.

The new launch will see the technological developments that have taken place in the series since its launch till date, with its initial defining feature of running stability still prevalent.

Toshikazu Kayano started designing footwear at Asics in the late 1980s before creating the Gel-Kayano series in 1993, for which he designed 13 silhouettes before passing the torch in 2008.

“When I first started designing the Gel-Kayano series for running, I never would’ve imagined that there would be 30 different models across a 30-year timeframe, let alone reach the sneaker space. It’s exciting how shoe designs originally intended for performance have developed a cross-over into various lifestyle realms,” said Kayano.

The ASICS SportStyle design team revisited the series’ 30-year legacy and pulled inspiration from the milestones that evolved the shoe into one of the most storied stability trainers.

Each colourway in the collection draws influence from the core colours appearing throughout the series.

The new Gel-Kayano Legacy sneaker launches today, Friday, the 1st of September, in White/Black and Pure Silver on ASICS SportStyle online and in select stores for $340 NZD.