Nala, Australia’s leading intimate brand, has officially made its way to New Zealand.
Now a household name across the Tasman, Nala has been trusted by thousands of Australians for good reason.
From day one, Nala’s ethos has celebrated all bodies, boasting a size range from XXS to 6XL, plus A to J cups. It has also been one of the first intimate Australian brands to cater to trans and non-binary communities.
Nala’s mission has been to offer everyone better underwear that delivers comfort and fit. They have been known for challenging the status quo and pushing the boundaries, especially with their recent “Sorry To Offend You” campaign starring model Simone Holtznagel and her baby for the launch of their maternity line.
The brand also introduced a groundbreaking, world-first bare chest bra fit guide, allowing customers to view a gallery of real, naked chests in every size, shape and colour. This transparent shopping experience made a powerful statement since finding the perfect bra through a digital-only brand shouldn’t be awkward or exclusionary.
Created by Co-Founder Chloe De Winter when she identified a gap in the market, Nala has offered a diverse collection of lingerie designed to celebrate individuality and self-expression.
With a focus on quality, sustainability and inclusivity, the brand has empowered people to embrace their unique style boldly and confidently.
In true Nala fashion, the brand will kick off 2025 with a ‘Nala Downunder’ activation in Auckland’s Commercial Bay on Thursday, the 27th of February. At this event, Kiwis can swap their boring bras for new Nala ones and donate their bras to charity.
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