As skincare has continued to evolve, consumers are looking for high-performance formulas that deliver results with a lightweight touch.
Avène Product Specialist Sarah Mahler explained why gel-textured moisturisers are having a moment – and how Hyaluron Activ B3 Cream-in-Gel and Eye Cream deliver a personalised, sensorial experience across skin types.
“Gel-based products are typically water-based, giving them a lightweight and fast-absorbing texture,” said Mahler.
“They’re ideal for oily or combination skin types, or for anyone who wants hydration without heaviness.”
By contrast, cream moisturisers are richer and more emollient, making them ideal for dry or very dry skin types, or evening routines. Gel formulas provide the same level of hydration as richer cream formulas, but with a lighter texture.
However, dry skin may require additional oil content to help retain moisture effectively. The Hyaluron Activ B3 Cream-in-Gel bridges the gap between traditional textures, offering the freshness of a gel with the long-lasting nourishment of a cream.
Designed to be used as a day cream, night cream, or hydrating mask, featuring:
- 6 percent Niacinamide for anti-ageing benefits
- Hyaluronic Acid for deep hydration and plumping
- Haritaki Extract, a powerful antioxidant
“This hybrid texture suits a wide range of skin types. It deeply hydrates while feeling light, which is why it’s resonating with today’s skincare users.”
Complementing the Cream-in-Gel, the Hyaluron Activ B3 Triple Correction Eye Cream is specifically designed for the delicate eye area.
With a cushiony, silky texture, it delivers targeted hydration, smooths fine lines, and reduces signs of fatigue, without overwhelming the skin.
“Many of us underestimate the difference texture makes, especially around sensitive zones like the eyes. A lightweight yet effective eye cream can transform how makeup sits and how refreshed we look.”
Mahler also recommended applying gel-based moisturisers after serums, but before sunscreen.
“Gel moisturisers should be applied after serums, as serums have a lighter texture and aim to penetrate deeper into the skin. Gel moisturisers provide hydration to the superficial layers,” she said.
“SPF 50+ sunscreen should be applied last, like a bodyguard, to protect the skin from the harmful UV rays and premature ageing caused by exposure to the sun.”
These hybrid formulas are true multitaskers, offering versatility, performance, and a sensorially pleasing application, and can be incorporated into most skincare regimens.
