Baby showers will be out. Nesting parties will be in. Pickle fixes, cherry reds and chaotic cakes will be all the rage.
Pinterest has released its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends of 2025.
2025 will be about making a statement—individuals will look for ways to stand out and engage all their senses through their choices. The report showed that more people have leaned toward bold expression and maximalism.
Travel
Cities peaked in 2024. Out-of-the-way mountainous venues will be the go-to travel destinations in 2025 as Gen Z and Gen X seek treetop views and fresh, thin air.
Home
Terra Futura
Boomers and Gen X are rebels with a cause. They have revolutionised sustainable living with recyclable fashion, self-sufficient gardens, and other eco-living aesthetics. They’re searching in large numbers for terms like “solar punk house,” “solar punk fashion,” and “chaos gardening.”
Primary Play
In 2025, everybody’s inner child will escape to colorful new places. Gen Z and Gen X plan to paint funky murals on furniture, jazz up their rooms with contrast trim, and convert their drab cupboards with primary colouring.
Mix and Maximalist
For 2025 decor, more is more. Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all rainbow colours this year. Oh, and layering—lots of it!
Parenting
Nesting Parties
Traditional baby showers are about the gifts and the guests. Nesting parties are about helping new parents prepare for the postpartum period, setting up their homes for the baby’s arrival with freezer-friendly meals, diaper bouquets and baby cabinet organisation. Gen Z and Millennials are remaking the prepartum party.
Entertainment
Player One
More than ever, Gen X and Gen Z are seeking to curate their digital lives by customising their avatar’s hair, outfits and even accessories. This avatar aesthetic is found in searches for terms like “pfp ideas y2k,” “cute outfit codes,” and “skirt codes.”
Food and beverage
Rebel Floats
The fizz is the rizz. Old-school soda pop will get a radical makeover as Gen Z and Millennials increasingly search for terms like “cream soda aesthetic,” “soda drinks recipes” and “homemade soda.” Cool in 2025: Creating and consuming carbonated concoctions of all kinds and colours.
Chaos Cakes
Cute cakes will be out. Silly, funny, and even rodent-themed cakes will be in as Boomers and Gen X find themselves in their 2025 confections. The wackier and weirder, the better. Strange fact: Searches for “rat cake” have been multiplying like rats.
Pickle Fix
Brace yourself for a dill-icious year. From their search histories, Gen X and Millennials have planned to jam to pickle cakes, pickle fries, pickle dip, pickle margaritas, pickle de gallo and multiple other creative ways to tickle a pickle.
Celebrations
Rococo Revival
Weddings and parties will be vibing Marie Antoinette, the Rococo Queen who flashed both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.
Surreal Soirees
Curvy candlesticks, fantastical flowers and gravity-defying centrepieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend. Searches for “Salvador Dali aesthetic” suggested a pull toward the Surrealistic art movement.
Over half a billion people visit Pinterest monthly to search and shop for the next big thing, giving them unique insight into what’s soon to be trending.
By analysing year-over-year growth in search terms, Pinterest identified the fast-rising patterns and curated the findings into the future-looking report, which has proven 80 percent accurate over the past five years.
Check out Pinterest fashion and beauty trends here
