After launching last year, global music superstar Bad Bunny and beloved chip brand, Cheetos have extended their ‘Deja tu Huella’ (‘leave your mark’) partnership that celebrates the impact that Hispanic culture has made on society.
Chester Cheetah, the popular potato chip brand’s mascot, has teamed up with Bad Bunny to take the campaign to the next level with an exclusive fashion collaboration with adidas and the Deja tu Huella Estudiante Fund which will award $500,000 to Hispanic students in the US and Puerto Rico.
In Latino culture, the phrase deja tu huella embraces the action of pushing boundaries with your unique individuality. With this sentiment as the inspiration, Cheetos has created a multi-platform initiative designed to rally the next generation to leave their mark on culture, whether through music, fashion, entertainment or more.
The extremely limited adidas leisurewear collection brings Bad Bunny’s signature style together with Chester’s iconic orange-themed look and in true mischievous fashion, Cheetos is giving fans living in the U.S and Puerto Rico the chance to get early access to the exclusive items before they’re officially available in August.
“It’s an honour to give back to the Hispanic community that has done so much for me,” said Bad Bunny.
“Between music and fashion, there are so many ways to leave your mark on culture and I want to encourage everyone to follow whatever path inspires them.”