Fanta and Warner Bros. Pictures have announced a global partnership before releasing the highly anticipated movie Beetlejuice Beetlejuice in cinemas this September.
Manifesting the spirit of the mischievous demon, Fanta and Warner Bros. Pictures came together to give consumers a taste of the Afterlife.
Fanta summoned Beetlejuice with a Limited-Edition Fanta Beetlejuice flavour, with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique flavour and the iconic black-and-white striped design associated with Beetlejuice.
The full Fanta flavour range will receive limited-time makeovers featuring the characters, including Orange – Astrid (played by Jenna Ortega), Strawberry – Lydia Deetz (played by Winona Ryder), Pineapple – Delia Deetz (played by Catherine O’Hara), as well as Grape – Delores (played by Monica Bellucci), Lemon – Wolf Jackson (played by Willem Dafoe) and Strawberry Kiwi – Bob (the Shrinker!)
Products feature a QR code that can be scanned for access to exclusive physical and digital experiences, including the chance to win tickets to catch the new movie Beetlejuice Beetlejuice in cinemas.
Nothing evokes the upcoming spooky Halloween season like the Deetz family’s return to find their lives turned upside down when the portal to the Afterlife has been accidentally opened. There’s trouble in both realms because, once summoned, it’s only a matter of time before Beetlejuice unleashes his mayhem.
Fanta also encourages the world to ‘Summon What You Wanta’ by offering new ways to celebrate Halloween.
“We are thrilled to bring the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theatres this September and are proud to partner with Fanta on this character’s long-awaited return to the big screen,” said Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures.
“Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Ibrahim Salim Khan, VP of Global Category Strategy, Fanta at The Coca-Cola Company, added the company was excited for fans to try out the unique new Fanta limited edition flavour.
“There’s more to come with this iconic partnership, so keep an eye out for a series of experiences that will be rolled out throughout September and October so that you can get up close and personal with the film of the season.”
The range is available in over 50 global markets.
