Toyota has brought GAZOO Racing to the forefront as its dedicated performance brand, strengthening its identity for performance enthusiasts.
The shift from Toyota GAZOO Racing to GAZOO Racing has signalled a new chapter for Kiwi drivers competing in grassroots motorsport, tackling a weekend track day, or simply enjoying a great road.
For New Zealand owners, GAZOO Racing offers the chance to join a community that brings together motorsport, owner experiences, track events, genuine performance parts, and merchandise, all connected by a shared love of driving.
Toyota New Zealand Chief Strategic Officer and GR Meister Andrew Davis said New Zealand already has one of the world’s strongest enthusiast car cultures.
“When you own a GR, you’re not just buying a car. You’re joining a community of people who love driving and enjoy learning, improving and sharing that passion with others,” he said.
“New Zealanders love driving. Whether it’s rallying, club motorsport, track days or just getting out on a great road for the weekend, that passion is already here. GAZOO Racing gives people another way to be part of it.”
That philosophy sits at the heart of GAZOO Racing. Rather than treating motorsport as marketing, Toyota has used competition to develop ever better cars. Every rally stage, endurance race and test session pushes engineers, drivers and vehicles beyond their limits, with those lessons flowing directly into production vehicles.
Today, GAZOO Racing competes in some of the world’s toughest events, and those experiences have shaped vehicles including the GR Yaris, GR Corolla and GR86, all designed to deliver an authentic driver’s experience rather than simply more power.
While Toyota continues to focus on mobility for everyone, and Lexus on luxury and refinement, GAZOO Racing now stands clearly as Toyota’s dedicated home for performance driving, motorsport and enthusiast culture.
Over the next 12 months, Toyota will work closely with its Store network and GR customers to bring the brand to life across New Zealand.
