It’s a Digital Detox Winter!
Pinterest users are embracing the chill by unplugging from screens and reconnecting with nature this season.
Think cosy cabin stays, bush retreats, and winter getaways as searches for digital detox ideas and digital detox vision boards are trending up by 72 percent and 273 percent, respectively.
Gen Z, in particular, is looking to reconnect with the world around them in all aspects of their lives, taking nature-driven trips and leaning into astrology-inspired makeup. New trends in home décor reflect a shift to creating rustic retreats and farmhouse cottage-style interiors, emphasising nature’s colour palette and natural materials.
Rustic farmhouse interiors
This winter, home décor trends are deeply inspired by nature, evident in the rising popularity of rustic aesthetics and farmhouse cottage interiors. Gen Z is embracing thrifted home décor, highlighting a preference for unique pieces and the earthy, natural tones and textures found in secondhand items.
The farmhouse cottage trend resonates with those seeking the charm of rural living, incorporating a balance of natural elements such as brick, wood, and vintage finds to create a garden-esque escape that brings a piece of the natural world into living spaces.
Nature Travel & Literary Escapes
Individuals seek respite from technology by reconnecting with nature and slowing down with a good book. Nature bathing is on the rise among Gen Z, with searches for relaxing in nature increasing by 32 percent as they opt for serene environments such as forests, countryside, and nature parks.
Searches for book retreats emphasised a return to simpler pleasures, with travellers looking for literary escapes that encourage mindfulness and mental relaxation.
Travel plans also highlight mountainous destinations, bringing the Pinterest Predicts trend, “Peak Travel,” back to the fore. The allure of aesthetic hiking and scenic vistas provides a perfect backdrop for disconnecting from the digital world and reconnecting with the earth around us.
Astrology Make-up & Cool-Toned Beauty
This winter’s beauty trends are all about blending personal expression and celestial inspiration, as Gen Z searches for astrology-inspired makeup, which is on the rise. Each zodiac sign’s unique traits are brought to life through tailored makeup aesthetics such as fiery hues for Aries or the vibrant flair of Leo.
