Pantone released their Colour of the Year for 2023, and we are totally in love with this shade and the meaning behind this bold, powerful colour.
Viva Magenta 18-1750 is a sign of strength. It’s brave, fearless and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” said Leatrice Eiseman, Executive Director, Pantone Color Institute.
“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Watch the Pantone Color Of The Year 2023 Announcement here.