Rice water remains one of K-beauty’s most treasured ingredients, long associated with achieving the “glass skin” look.
With The Face Shop making its New Zealand debut at Kmart and The Warehouse, Kiwis now have access to Korea’s beauty bestsellers.
As K-beauty continues to dominate beauty trends, the brand’s hero collection, Rice Water Bright, a long-standing cult favourite in Korea, will lead the New Zealand launch.
Rice Water Bright has quickly built a dedicated celebrity following, including renowned makeup artist Ariel Tejada, who used Rice Water Bright products while preparing Kylie Jenner for this year’s Met Gala.
The range is also a backstage staple among makeup artists at New York Fashion Week.
The Face Shop’s Rice Water Bright collection will initially launch with a cleansing trio:
Rice Water Bright Cleansing Wipes
Infused with rice water, which is packed with ceramides, lipids and Vitamins A, B and E and cleansing milk, these wipes’ gentle, non-stripping formulas are made to support the skin’s natural moisture barrier. One wipe removes residual oil, makeup, SPF and any impurities with seamless ease.
Rice Water Bright Light Cleansing Oil
A gentle blend of rice water, infused with Vitamins A, B and E, this cleansing oil gives a deep yet mild cleanse, effective on waterproof makeup and daily build-up, including excess sebum, blackheads, SPF and impurities, with a silky, non-irritating texture, perfect for sensitive skin.
Rice Water Bright Cleansing Foam
Following the Cleansing Oil, simplify your daily skincare routine with this 3-in-1 vegan formula that cleanses, hydrates, and brightens in one step. Its soft, cushiony cream-to-foam texture promises a gentle, non-stripping cleanse, leaving skin comfortably hydrated and refreshed. Pore-clogging impurities are removed after one use, while your skin’s essential moisture is still retained.
Rice Water Bright has already generated buzz, with influencers getting a sneak peek of the range and sharing glowing reviews, so head to Kmart or The Warehouse and give your skincare routine a K-beauty upgrade.
