CHICAGO | M&M’s and global lifestyle brand Kate Spade New York unveiled a limited-edition collection of candy-themed handbags, jewellery, and accessories that will launch this holiday season globally.
Taking cues from M&M’s iconic packaging and colourful candy shells, the collection has infused Kate Spade New York products with a playful, colourful, bold twist.
These include the M&M’s x Kate Spade New York Embellished Smooth Leather 3D Crossbody and Chain Coin Purse, which make a sweet statement with the iconic M&M’ S-inspired styles available in the candy brand’s colourful palette.
M&M’s x Kate Spade New York Embellished Patent PU 3D Crossbody and Packet Key Fob were inspired by the classic Peanut M&M’s packaging. The embellished crossbody pays homage to one of the most celebrated flavours with delicious arm candy.
The jewellery collection features fashion accessories, such as bracelets, earrings, necklaces, charms, and stackable rings inspired by the candy’s recognisable shape.
“The M&M’S brand has long been committed to bringing people together through colourful fun,” said Jane Hwang, GM of Global M&M’S.
“Partnering with a brand like Kate Spade New York, known for joy and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way.”
“Kate Spade New York has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of colour, playful patterns and dimensional textures,” said Charlotte Warshaw, VP Americas Wholesale, Global Licensing & Collaborations of Kate Spade New York.
“This iconic collaboration with M&M’S delivers just that and does so in a way that puts our Gen Z customer front-and-centre.”
The limited-edition M&M’s x Kate Spade New York collection will be available from the 1st of November.
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