Iconic soft drink 7UP is refreshing its brand after seven years, hoping to add moments of ‘UPliftment’ to the everyday. The new identity comes with the slogan ‘New Get Up, Same 7Up’ but keeps the signature green colouring in the imagery.
The fresh new design is revitalising, and better showcases the freshness and unique taste of the drink. Comedy will be used throughout the promotion and marketing of the new brand image, as it can uplift consumers.
You can expect the new look worldwide from March 2023, starting with markets in Bangladesh, China, Egypt, India, Ireland, Latin America, Pakistan, Saudi Arabia, the UK, and all of Europe.
