A new store opening at Auckland Airport is expected to provide a boost for the jade carving industry in New Zealand. Mountain Jade, New Zealand’s largest jade retailer, will open a flagship store in Auckland Airports international departure area. The flagship Mountain Jade store will provide an opportunity to showcase jade and pounamu artists and craftspeople to the 10 million international visitors passing through the airport each year. The store will feature collaborations with contemporary artists and jewellers as well as hosting digital, audio and touchscreen experiences for visitors. Mountain Jade hopes to roll this out to other stores in Hokitika and Rotorua in the next 3-4 years providing an innovative and educational space in all. Mountain Jade, which was established in the 1980s by John Sheehan Snr, has employed nearly 20 additional staff for the new airport store, to add to the more than 70 staff already onboard.