As 2024 draws close, Domino’s has released its first-ever pizza-bilities report.
Over the past year, Kiwis have proven that pizza is more than just a meal. Here are some of the most out-of-the-box trends that will surprise you the most.
Pizza makes the heart grow fonder since 12 customers popped the question to their Domino’s delivery drivers; talk about saucy proposals.
From ‘I do’ to ‘I dough’, one customer shared that Domino’s pizza saved their marriage this year, suggesting a pizza may even mend broken hearts.
On the most bizarre orders received, a fiery inferno of extra red-hot sauce, onions, tomatoes, chicken, beef, pepperoni, cheese, jalapenos, bacon and chilli flakes takes the cake.
In 2024, the classic Pepperoni Pizza reigned as the nation’s most popular order as Domino’s delivered more than 200 tonnes of Pepperoni to Kiwis, the equivalent weight of two blue whales.
The age-old pineapple on pizza controversy can finally be put to rest, as the data showed more Kiwis added pineapple to their orders than removed it. Pineapple was added more than a million times and removed only 650,000, suggesting Kiwis are sweet on this tropical topping.
New Zealand’s top five pizza ingredients included pepperoni, mozzarella, beef, tomato and spinach.
Despite Pepperoni Pizza being New Zealand’s favourite, Kiwis rely on Domino’s for more than just the classics. Garlic Bread reigned supreme as the most-ordered product across New Zealand, with more than 34 tonnes delivered.
As the Domino’s team worked to fulfil every pizza order this year, the data showed where and when Kiwis were feeling saucy. The 23rd of August, the day the Winter Games NZ kicked off, was the busiest day of the year as Kiwis tuned in for a slice of the action.
Out of more than 150 stores across New Zealand, this year’s busiest store was the only Blenheim. One hungry customer also set a new Kiwi 2024 record for the single biggest order Down Under, totalling 496 pizzas.
If Domino’s delivery experts had lined up all their deliveries from the past year, they could have driven the length of New Zealand more than 14,000 times.
So, here’s to 2025 – a year of delicious new inventions, piping hot pizzas, happy customers, and endless pizza-bilities!
