LSKD is set to open its fourth New Zealand store at Ponsonby Central, Auckland, marking its second location in the city.
This expansion follows the brand’s recent openings in Christchurch and Mount Maunganui, which drew over 900 and 630 community members, respectively, some even camping outside the day prior to the store openings.
The new Ponsonby Central store aims to bring LSKD’s high-quality, functional sportswear closer to the vibrant Auckland community. LSKD’s CEO and Founder, Jason Daniel, expressed enthusiasm about the brand’s growing footprint in New Zealand.
“We’re excited to connect with our Kiwi community in Ponsonby and continue to inspire people to be one percent better every day,” said Daniel.
“This new store is a huge part of our mission to create spaces where our community can connect, experience our products firsthand, and be part of the LSKD culture.”
The Ponsonby Central store will offer LSKD’s full range of high-performance activewear, designed to support sports, fitness, and everyday adventures.
To celebrate the grand opening, LSKD plans to host exclusive events, including a tights and shorts swap initiative that encourages the community to trade in pre-loved activewear for brand-new LSKD pieces. This initiative, part of the brand’s Project Earth program, emphasises sustainability and was a standout success at previous store openings.
In addition to the swap, the community can look forward to limited-edition Auckland-themed merchandise, special promotions, and in-store surprises. LSKD remains committed to hiring locally, supporting New Zealand athletes, and fostering an active lifestyle culture.
Inspired by legendary Kiwi teams like the All Blacks, the brand incorporates values of teamwork, resilience, and leadership into its operations, even training staff with insights from the bestselling book “Legacy” by James Kerr.
The Ponsonby Central store opening signified LSKD’s ongoing commitment to the New Zealand market, with plans for further expansion in the future.
LSKD Ponsonby Central Store Opening:
Date: 30th of August
Location: Ponsonby Central, Auckland
Doors Open: 8.30 am
