Go-To is an Australian skin care company founded by beauty editor Zoë Foster Blake. Their products are all absolutely cruelty-free and do not contain any petrochemicals, PEGs, mineral oils, parabens, sulfates, silicones, GMOs, synthetic colours and fragrances. Most products are suitable for all skin types, although there are a few that are not recommended for sensitive skin.

The newest addition to the Go-To range is a tinted version of their bestselling Lips! (NZD$16) lip balm. The brand-new Pinky-Nudey Lips! (NZD$19) is extra-special because it gives a subtle hint of pink with a glossy finish and contains SPF15! Both lip balms are made from lanolin, shea butter, vitamin e, beeswax, and seven nourishing oils such as jojoba and calendula. Both Lips! and Pinky-Nude Lips! promise to be creamy yet non-sticky, and restore, soothe, and moisturise lips.

Hero products from the rest of the range include the Properly Clean face wash (NZD$33), the Very Useful face cream ($44), and the Face Hero! ($49). Properly Clean “gently and swiftly remov[es] grime, build-up, pollutants, and makeup without stripping the skin or upsetting pH levels”. Very Useful promises to hydrate and nourish the skin, sooth inflammation, prevent and repair wrinkle-causing free radical damage.Meanwhile, the Face Hero! is an anti-ageing, anti-inflammatory, and hydrating serum.

All prices are listed in NZD. Products are available for purchase in New Zealand through