POP MART THAILAND is bringing a new phenomenon to the city with the POP LAND Exclusive Festive Event, inviting visitors to immerse themselves in a world of imagination and cuteness like never before.
Spanning over 1,000 square metres across Siam Paragon and Siam Centre, the event transforms the city centre into a wonderland of creativity and joy, celebrating the year-end festive season with the world’s most beloved art toy characters.
This marks POP MART’s largest outdoor pop-up event globally, turning the festive season into a dreamlike playground filled with the brand’s most iconic characters, adored by fans worldwide.
The POP LAND concept originated in Beijing in 2023, inspired by the idea of capturing life’s beautiful little moments and evoking the pure joy of childhood. For Thailand, POP LAND reimagines this vision through the lens of Bangkok’s vibrant POP culture, blending playful imagination with local charm.
Highlighting this special edition is the debut appearance of “MOKOKO”, a brand-new, fluffy pink character symbolising happiness, warmth, love, and innocence.
Fans and collectors can also explore exclusive limited-edition collections, including the MOKOKO Sweetheart Series, Spring Flower Series, and Twinkly Fairy Tale Series, as well as rare items that have previously sold out.
The event is divided into five main zones, each offering a unique experience:
- POP LAND CASCADE – A dreamlike tunnel decked with beloved POP MART IPs, connecting Siam Paragon’s G floor to Parc Paragon, creating a whimsical journey through fantasy.
- POP LAND CHRISTMAS TREE – Thailand’s first-ever Christmas tree by POP MART, adorned with fan-favourite characters to spread festive cheer and joy.
- POP LAND CASTLE – The centrepiece of the event featuring giant art toy figures of POP MART’s most iconic characters, such as MOLLY, SKULLPANDA, and HIRONO, surrounding the highlight installation, the 5-metre-tall MOKOKO Big Figure, surrounded by a playful maze.
- POPSICLE – A Thailand-exclusive café concept offering themed desserts and ice creams, such as TWINKLE TWINKLE TWIN MANGO YUZU (a refreshing mango-yuzu duo with a tropical Thai twist), SKULLPANDA Double Chocolate, and Cheesecake Ice Cream, two rich signature flavours not to be missed.
- POP SLIDE: Finding MOKOKO – A giant pink ball pit located at Siam Centre, where visitors can embark on a fun quest to uncover the secret of MOKOKO and capture the perfect photo moments in irresistibly cute settings.
This new creative destination marks a significant milestone for POP MART in positioning Thailand as a global hub for POP culture, driving Soft Power through art toys and POP ART, and offering an entirely new dimension of entertainment and imagination.
