Instagram has made their shopping function as easy as 1, 2, 3. To celebrate this new update, InstaNight Shopping, an in-app shopping event, will be hosted by Instagram Australia.
The in-app event will feature products from Australian brands on the 3rd of December from 6 pm. The new Shop tab makes it easier for users to purchase products directly from brands.
Brands such as Culture Kings, Country Road, HiSmile, The Wanderers, Maison De Sabre, and David Jones are all getting on board with this in-app event by offering discounts, product launches, gifts and much more.
Instagram has transformed into one of the most powerful and influential social media platforms for brands to use to engage with their customers. Instagram’s new Shop tab is a natural extension to what the platform was already leaning towards.
Take a look at how easy it is as we explore the new function!