The Luxe Edit Apothecary

The Luxe Edit Apothecary: Curated Fashion, Crystals, and Fragrance for the Modern Muse

The Luxe Edit Apothecary & Crystal Merchant recently opened in The Kings Arcade, Remuera. It offers a serene space where fashion, fragrance, and wellness harmonise.

Initially co-founded by best friends Paula Murphy and Nicola Laird, Paula has now evolved her passion for apothecary and the best of The Luxe Edit crystals into a specially curated concept store.

Every detail at The Luxe Edit Apothecary & Crystal Merchant is thoughtfully crafted, ensuring that luxury comes in elegantly curated packages. This exquisite collection of crystals, jewellery, lingerie, resort wear, candles, and fragrances from some of the most coveted local and international brands, including Among Equals, Boteh, Hideseekers, Lola James Harper, Opal + Sage, Templ, Tiger Frame, Vania, and Videris.

The Luxe Edit is also the exclusive Auckland home of Tulita, an award-winning evolutionary fragrance designed to connect with nature’s vibrational life force—a first in fragrance for wellness.

Tulita is a must-have for fragrance connoisseurs. This modern fragrance house is rooted in the enduring wisdom of Ayurveda, chakra energies and the connectedness of all things.

Each scent opens the portal to one of the seven chakras, unlocking your capacity to feel present, grounded and in a trance for the everyday.

Harnessing the highest vibrational powers of Mother Nature in activated crystals and botanical extracts and woven with a deep thread of infinite wisdom from Ayurvedic practices, Tulita reawakens you to embodied living.

As a pioneer in the Blue beauty movement, surpassing clean and green practices with unwavering dedication to sustainability and transparency, Tulita’s approach incorporates natural, biodegradable, plastic-negative, refillable, reusable, upcycled, and recyclable elements, contributing to the preservation of oceans and lands.

Steeped in the ancient wisdom of Ayurveda, each fragrance is a rich remedy of flowers, plants, bark, and plant roots, infusing the maximum of natural remedies known for centuries to balance the chakras.

Visit The Luxe Edit Apothecary & Crystal Merchant and experience the magic of spring and summer.