The fastest-growing Australasian activewear brand is set to open its first Auckland store.
LSKD, known for its high-quality, functional sportswear with a streetwear aesthetic, has announced the launch of its first-ever physical store in Takapuna, Auckland.
This has marked a significant milestone for LSKD as it expands into New Zealand. The store opening on Saturday, the 30th of November, will coincide with the Takapuna Christmas Carnival, an exciting local event that will shut down Hurstmere Road for festivities.
The new flagship store will represent LSKD’s physical presence in New Zealand and a growing commitment to building a strong local community.
Due to personal connections, Jason Daniel, LSKD CEO and Founder was particularly excited about the New Zealand launch.
“My father was born and raised in Wellington, and much of my extended family still lives here. New Zealand has always felt like a second home to me,” said Jason.
“We’re incredibly excited to bring LSKD to this vibrant, active community, and we look forward to seeing Kiwis experience our brand in a whole new way.”
As an avid BMX freestyle and motocross rider, Jason was nicknamed “Loose Kid” by his friends for his daring spirit. This energy has driven the brand’s ethos of chasing adventure and pushing boundaries.
What started with T-shirts and stickers sold trackside has grown into a globally recognised activewear brand, with sales surpassing $100 million and a rapidly expanding retail footprint across Australia, the U.S., and New Zealand.
LSKD’s presence in New Zealand has already been significant, with $10 million in online sales to Kiwi customers.
“We know there’s demand here, and opening a physical store allows people to touch, feel, and try on the apparel, something online can’t fully replicate. Retail is rebounding in New Zealand, and we’re stoked to be part of that recovery.”
The company plans to expand, with ten more stores planned for New Zealand next year, starting with Auckland, Christchurch, and Mount Maunganui.
The Takapuna store will hire locally, and LSKD is eager to embed itself within New Zealand’s active lifestyle and athletic culture. The brand has partnered and is looking to partner with more athletes across various disciplines and holds a deep respect for Kiwi sporting legends like the All Blacks.
They even onboard their staff with the bestselling book Legacy by James Kerr, which provides an inside look at the culture and leadership principles of the All Blacks—one of the most successful sports teams in the world.
LSKD is also proud of its sustainability efforts. Through initiatives like Project Earth and collaborations with organisations such as Upparel, they aim to minimise waste and responsibly recycle or repurpose apparel.
As part of the grand opening in Auckland, LSKD will host a tights and shorts swap, inviting customers to bring in their pre-loved tights or shorts to exchange for a brand-new LSKD pair.
“This initiative has been a hit in Australia, with customers lined up and around the block, and we’re sure the Kiwi community will love it too.”
LSKD offers exclusive deals the day after Black Friday to celebrate the store launch. These include limited-edition local products, such as unique Auckland-themed tees and hoodies. The first 600 visitors will also be able to participate in the tights and shorts swap event, where they can exchange pre-loved activewear for new items.
“New Zealand is a country of passionate, driven individuals, and we’re excited to bring LSKD’s mission of inspiring people to be one percent better every day to life here.”
