It is a truth universally acknowledged that an influencer in possession of a good follower count must be in the want of a beach backdrop (for the ‘gram). And there’s no better backdrop – or magnet for influencers – than Byron Bay, the perfect setting for the next Australian Netflix Original.
Byron Baes is a docu-soap series following a ‘feed’ of hot Instagrammers living their best lives, being their best selves, creating their best (drama) content – #nofilter, guaranteed.
This is a love letter to Byron Bay, it’s the playground of more celebrity-adjacent-adjacent-influencers than you can poke a selfie stick at. While there will be fights, flings and heartbreak, every perfect post is a very real desire not just for ‘likes’ but to be liked.
Can the base survive summer without a collab going wrong? Byron’s the kind of paradise that makes it all feel possible.
“With a compelling cast, spectacular settings and some truly addictive drama, Byron Baes has all the binge-worthy ingredients. Eureka is thrilled to be working with Netflix on this love letter to one of the world’s most perfect playgrounds,” said Chris Culvenor, Co-CEO of Eureka Productions.