TikTok viral skincare brand COSRX is teaming up with LA’s cult-favourite café Alfred Coffee for a month-long collaboration.
Designed to brighten your routine with two of life’s ultimate pick-me-ups: expertly brewed coffee and best-in-class skincare, the collaboration aims to introduce coffee lovers and skincare enthusiasts to COSRX’s beloved snail mucin skincare line.
This includes the TikTok-famous Advanced Snail 96 Mucin Power Essence and Advanced Snail 92 All-in-One Cream.
To kick off the collaboration, limited-edition coffee sleeves will be available at Alfred locations across Los Angeles.
Wednesdays can feel like the longest day of the week, so COSRX and Alfred are rebranding it. Enter Slow Wednesdays, a weekly event crafted to turn ‘hump day’ into the highlight of your week.
Inspired by COSRX’s snail mucin line, the campaign encourages consumers to slow down, treat themselves, and indulge in a refreshing skincare and caffeine ritual. Every Wednesday in July, the first 200 customers at participating Alfred locations will receive a full-sized Snail Essence and Cream set with any coffee purchase, an exclusive opportunity to discover why COSRX’s snail mucin line has taken the skincare world by storm.
The Slow Wednesdays sampling events will take place at six Alfred locations throughout Los Angeles, including Melrose Place, Marina del Rey, Ventura Place, Brentwood, Westwood, and Coldwater.
COSRX and Alfred will also host a social media giveaway to boost engagement and encourage customer participation. The giveaway will feature COSRX’s limited-edition Snailicious Kit and exclusive Alfred merchandise, perfect for loyal customers of either brand or both.
To further amplify the campaign, top LA-based influencers and content creators will be invited to experience Slow Wednesdays and share their favourite coffee-skincare pairings with their audiences.
This collaboration represents more than just a cross-brand promotion; it’s a celebration of self-care, community, and creativity.
By pairing COSRX’s innovative skincare with Alfred’s beloved brews, the partnership creates a unique experience that invites consumers to slow down and savour the moment.
The goal is simple: to bring both brands to new audiences in an authentic, joyful way, whether it’s through a spontaneous coffee run, a skincare discovery, or a social media moment that inspires others to join in.
COSRX and Alfred are redefining the midweek slump and turning it into an energising ritual that blends beauty, wellness, and culture, all in the heart of Los Angeles.
