Toca Boca and adidas have teamed up to bring a unique collaboration to the popular digital playground, Toca Boca World.
The in-app experience has introduced adidas digital sportswear, gear, accessories, and locations that empower players to express themselves, explore sport-inspired storytelling, and stay active and play on their own terms at a time when many begin to step away from sport.
With close to 60 million fans worldwide, Toca Boca World offers players a space to be themselves. Through the collaboration with adidas, players can further explore their identity and enhance their world and storytelling with:
- Free outdoor Home Designer location designed to get players moving, encouraging active play and bringing sports into everyday in-game stories. This includes areas to work out and play sports such as skating, basketball, football and volleyball.
- Premium Style Packs inspired by adidas Originals collections, including Firebird, Superstar, and Adicolor featuring iconic silhouettes in bold colourways, and the brand’s iconic three stripes, reimagined as mix-and-match digital pieces.
- Limited-edition in-game gifts, including adidas period-proof sportswear designed for comfort and confidence, supporting girls to stay active through every stage of growing up, as well as sports equipment such as a yoga mat and a sports bag.
The collaboration was rooted in a key moment for girls in sport. Research from the Women’s Sports Foundation showed that by age 14, girls begin dropping out of sports at higher rates than boys, often as puberty impacts confidence and comfort in athletic spaces.
Together, Toca Boca and adidas aim to create experiences that build confidence, foster self-expression, and inspire girls to keep participating in sports as they grow up.
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