The Auckland Home Show taking place this September has continued to be Australasia’s most significant home event.
With over 40 years under its belt and 500 exhibitors on board, the show has defied decades of economic booms, recessions and lockdowns to maintain its spot as the ultimate marketplace for everything related to the home.
Despite the recession, Amanda Magnus, general manager of show organiser Exhibitions and Events New Zealand, said the show was a sell-out.
“The Auckland Home Show’s face-to-face aspect is so important. Visitors can see thousands of actual products, talk with experts, and get installation advice, and it’s all in one place. You really can’t beat it,” said Magnus.
Around 80 percent of exhibitors re-book immediately after each show for the following year, and Magnus said it was no different this time.
Product categories have evolved, but the experienced sales team has filled all the essential kitchen, bathroom, and outdoor categories.
“We make sure we don’t oversell any category, so we’re still on the hunt for some things, but we’re nearly ready to close off the sales and finalise the list for the show. If we accepted double-ups, we could sell the show out much more quickly, but we want to offer a full range of variety in every category, and that’s better for everybody.”
The show takes more than a year to plan and prepare, with the venue booked years ahead, massive marquees to hire and install, and an army of experienced riggers, electricians, builders, and stand designers ready to complete the build-up in the five-day window.
After the doors close and the show is deconstructed, sales continue for months.
A 2019 report indicated that $30M of business happened at the Auckland Home Show each year. Magnus believed the figure would have more than doubled in the past five years if inflation had been allowed.
“It’s been around for 40 years because it works. It works for you, the visitor, and it works for you, the exhibitor.
The Auckland Home Show will take place from the 5th to the 8th of September at the Auckland Showgrounds.
