Bad Bunny and Zara present BENITO ANTONIO, a collection rooted in the personal world and identity of Benito Antonio Martínez Ocasio.
Earlier this year, when Bad Bunny stepped onto the Super Bowl Halftime stage in front of more than 100 million viewers, he became the first Latin male artist to headline the show while wearing custom looks developed in collaboration with Zara.
Then came the Met Gala, where he arrived transformed into an older version of himself wearing a custom black tuxedo of his own design, developed again alongside Zara.
Before any official announcement had been made, Zara transformed the store at Plaza Las Américas in San Juan into a dedicated pop-up space, giving Puerto Rico the first opportunity to experience the collection in person, ahead of the rest of the world.
Created alongside his longtime creative director Janthony Oliveras, the 150-piece collection was built around Benito’s own point of view. Every detail, the silhouettes, the colours, the graphics, the fabrics, the fit, was approached with intention and instinct.
The pieces reflect the way he has always dressed, effortless, expressive and fully his own. The collection moved between tailoring, oversized essentials, textured separates, graphic statements, and summer pieces, all designed with the same sense of confidence, individuality, and ease that has long defined his style.
More than a collaboration, BENITO ANTONIO is a reflection of Benito’s identity, his creative evolution and the perspective that has always made his work impossible to ignore.
BENITO ANTONIO is now available online and in selected Zara stores.
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