Redken 5th Avenue NYC is a leading professional hair care and hair colour company dedicated to providing inspiring education, ground-breaking products and unparalleled creativity for clients and stylists. Fifty years ago, Redken introduced one of the first professional grooming lines for men. Staying true to their heritage, the next generation of men’s essentials has finally arrived. Redken Brews; the complete collection of styling, haircare, skin, beard and colour solutions for men.

Redken Brews will be brought to life through a multi-channel digital campaign, led by the foremost creators in the men’s grooming space. Central to this campaign is a @BarbersandBrews dedicated Instagram channel that will feature the best trends, inspiration, quick tips and functional content produced by leading creators. Coupled with Redken’s expertise in colour, styling, and care, these destinations are a one-stop-shop for anyone obsessed with men’s grooming. Kicking off content across the destinations are two dynamic New York natives and creators. Influencer Mikey Henger, a fade guru, who combines old-style barber experience with a fashion-forward edge and Redken Artist MJ Deziel, an avant-garde hair stylist.

Redken Brews offers a complete grooming destination with 17 products ranging from style, care, colour and now skin solutions for face, body and beard. All the care solutions are formulated with crafted malt which is loaded with protein that nourishes and strengthens the hair, skin and scalp.