Bernie Sanders’ Has Turned Into a Meme, and Everyone Wants His Coat

Bernie Sanders by Brendan Smialowski/AFP/Getty Images

Yep, you read that right. So you’ve seen Bernie Sanders pop up on Facebook posts, Instagram stories, and all over Tik Tok. The iconic photo captured by Brendan Smialowski/AFP/Getty Images, has taken the internet world by storm.

We’re just as confused as you are, and Sanders, as to why this has happened.

In the photo we see Sanders bundled up in khaki jacket and mittens at the US presidential inauguration. Not only has this image become a pop-culture icon, but it has also seen spikes in sales for the warm puffy coat he wears.

Burton Snowboards is the company who makes the coat Sanders wore. It has been reported that the website has been swarmed with visitors in the last couple of days and sales for the jacket (Edgecomb down jacket) has doubled.

Were you wanting to get the exact stylish shade of khaki green? Well, you’re out of luck – it’s sold out.

It’s not only the jacket that has been catching avid shoppers’ eyes. The mittens Sanders wears are by Jen Ellis. Ellis gifted the mittens to Sanders years ago and has also unfortunately completely sold out since.

Move over Kylie Jenner, the hottest social media influencer right now is Bernie Sanders.